Virtual Event Registration Conditional Logic helps organizers create a tailored registration experience. These days there’s no excuse for long registration forms. They’re time-consuming to fill out. Many attendees won’t bother with them at all. Conditional logic can help you improve conversions. Effective June 5, 2022, Communique’s Event Hub Live virtual event platform now offers conditional logic.
Table of Contents:
- What is Virtual Event Registration Conditional Logic?
- What are the Benefits of Conditional Logic Registration Forms?
- How it Works
- Tips for Using Conditional Logic to Build Smarter Registration Forms
What is Virtual Event Registration Conditional Logic?
Conditional logic allows you to show or hide form fields based on how your registrants respond to registration form questions. Including conditional logic questions result in the registration process being more digestible for users. Moreover, it can provide a personal and engaging experience.
It is based on the “if this, then that” structure. This means that if a user answers a question in a certain way, it will trigger a related next step. The form can show or hide form fields depending on previous submissions.
What are the Benefits of Conditional Logic Registration Forms?
Attendees do not like filling out long registration forms. Conditional logic registration forms allow you to show only the fields that are relevant to the user. They don’t have to scroll through lots of questions that aren’t applicable.
There is no need for notes like “skip to section B if this question applies to you”.
Event Hub Live’s conditional logic registration feature lets you build versatile forms with ease:
- Automatically show or hide questions on a form based on the attendee’s previous answer
- Create a more personalized experience by letting attendees skip irrelevant questions
- Improve your event registration conversion rate
How It Works
Create your registration form with Conditional Logic in two easy steps:
Step 1: Choose “Conditional Logic” as the question type. Then add the appropriate fields to your form, including answer choices.
Step 2: Create a sub-question(s) that appear after the attendee enters the initial question.
Tips for Using Conditional Logic to Build Smarter Registration Forms
Keep it as simple as possible
If your registration form is overly complicated, attendees likely will not finish it. Shorter, simpler forms create a better user experience overall. It makes it more likely that the user will complete the form and you’ll get the results you need.
Registration conversion rates are critical for increasing attendance.
To keep things simple, avoid asking:
- Users for information you don’t really need
- For information you could easily learn on your own
- For anything users don’t know off the top of their heads
Create relevant trigger fields
One common problem we see with virtual event registration forms is that the conditional field doesn’t really relate to the trigger field. The next field should be a natural follow-on from the previous. This keeps everything clear and simple to follow.
If people don’t understand why they’re asked certain questions, there’s a good chance they won’t answer them. Their time is valuable too!
Pro Tip: Don’t want to repeat this whole process every event? No sweat—clone your event, and move forward. Ready, set, scale!
Sometimes it Truly is the Little Things
Are you attending both days of a two-day conference? No? Okay, no visibility of the second day sessions, so you don’t accidentally sign up for the wrong one. Do you have a membership? Yes? Then you get to see the select offerings, no searching required.
In conclusion, there are a hundred ways to insert convenience and reduce friction into your registration process and increase your conversion rate.
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