We’ve all spent months thinking about what virtual events and hybrid events are and how they should be delivered. The next question in 2022 is how the Metaverse will impact the events industry. Facebook sparked public interest in the idea of the metaverse when it was recently rebranded to Meta. This transition comes as more…

Planning events in today’s fast-paced world is a massive challenge. You have to consider the logistics, costs, and numerous other factors. The right experts and the right audience have to be engaged. And the event must be attractive enough to draw in the right sponsors. More recently, the COVID-19 pandemic has further complicated the situation.…

What Will In-Person, Hybrid and Virtual Events Look Like in 2022 and Beyond? For the past two years, event organizers have been challenged with pivoting to virtual events, returning to in-person events with intense COVID restrictions, assessing a hybrid event future. Here are our six crystal ball predictions on what events will look like in…

What Exactly is a Hybrid Event? Not everyone can agree on what a hybrid event is. Hybrid event is simply a word coined to create structure and common understanding for an industry in the midst of change. For now, it’s the only nomenclature organizations have to describe the endless possibilities for new event models post-pandemic…

Virtual events need to be treated as their own unique experience Event organizers cannot simply copy and paste an in-person event format into virtual event. It doesn’t work. Event organizers need to stop before it’s too late and they’ve lost their audience. Events need to be specifically designed for each individual delivery medium and audience.…