Articles
What is a Webinar Funnel?
Reading Time: 8 minutes When I first started using webinar funnels, I’ll admit—I wasn’t sure how they differed from other marketing strategies. Over time, I learned that a webinar funnel is a powerful, strategic journey that guides your audience from discovery to action. Whether it’s a purchase, signing up for a service, or simply subscribing to your email…
Read MoreWhy Moderators are Key to Webinar Success
Reading Time: 3 minutes Why Moderators Matter More Than You Think Webinars are vital in digital marketing. They engage audiences, build thought leadership, and generate leads. It may be tempting to let your subject matter experts (SMEs) speak directly to the audience. But, adding a moderator can boost your webinar’s impact. It will also ensure a smoother, more…
Read MoreMix Up Your Webinar Programming With Fireside Chats
Reading Time: 5 minutes Fireside chat webinars have become a popular and engaging format for virtual events. They allow speakers to connect with their audience in a more intimate and conversational setting. These webinars come from the concept of informal discussions held around a cozy fireside. They offer a unique chance for presenters to share insights, stories, and…
Read MoreEssential Webinar Best Practices for Engaging Online Audiences
Reading Time: 6 minutes The world of connecting with customers, prospects, partners, and employees is changing. Webinars have become a key channel to engage with global audiences. My journey into mastering webinar best practices was filled with trial and error. It led to valuable insights that transformed my approach. We went from struggling with attracting attendees to participants…
Read MorePerfect Webinar Script Template Guide
Reading Time: 7 minutesUnlock the secrets to crafting a perfect webinar script template that not only engages your audience but also drives conversions effectively. Key takeaways: Spend a few minutes at the start of your webinar covering the agenda and housekeeping items. Utilize storytelling techniques to engage and captivate your audience. Focus on structure and flow to ensure…
Read MoreWebinar Follow-Up Emails: The Untapped Gold Mine After Your Event Ends
Reading Time: 8 minutes Imagine hosting a captivating webinar, pouring your heart and expertise into it. But only to have the engagement fizzle out like a sparkler after the last “ooh” and “aah.” Don’t let that be your webinar destiny! The magic doesn’t end with the final slide—it’s just getting started. This is where the often overlooked, yet…
Read MoreWebcast vs. Webinar: Key Differences Explained
Reading Time: 6 minutes Clients often ask us what is the difference between a webcast and a webinar? These two terms are often used interchangeably. They actually refer to distinct formats that serve different purposes. In this guide, I’ll break down the unique characteristics of webcasts and webinars and share real-world examples to help you choose the right…
Read MoreWebinar Icons Free Download
Reading Time: 5 minutes Webinar icons enhance your attendee engagement and improve the effectiveness of webinars. They serve as a universal language, conveying information quickly and effectively. By using icons, you can highlight key points and create a cohesive visual narrative that keeps your audience engaged. This guide covers various icons, design principles, integrating tips, and how icons…
Read MoreChoosing the Best Hybrid Event Platforms in 2024
Reading Time: 11 minutesAs the line between virtual and in-person events continues to blur, organizations are recognizing the need for a platform that integrates both. In this article I will delve into the key features and benefits of hybrid event platforms. I will also provides guidance on how to choose the right platform. Finally, a comparison of the…
Read MoreTypes of Virtual Events
Reading Time: 11 minutes Just what are the types of virtual events? Essentially any type of event that replaces or adds to a physical event uses a virtual event platform. Virtual events have become an integral part of our lives, especially in the past few years. As an expert in the field, I have had the opportunity to…
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