Event Trends for 2022 and Beyond

What Will In-Person, Hybrid and Virtual Events Look Like in 2022 and Beyond? For the past two years, event organizers have been challenged with pivoting to virtual events, returning to in-person events with intense COVID restrictions, assessing a hybrid event future. Here are our six crystal ball predictions on what events will look like in…

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Steal Worthy Hybrid Event Ideas

What Exactly is a Hybrid Event? Not everyone can agree on what a hybrid event is. Hybrid event is simply a word coined to create structure and common understanding for an industry in the midst of change. For now, it’s the only nomenclature organizations have to describe the endless possibilities for new event models post-pandemic…

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Virtual Event Engagement: Stimulating Energy in Virtual Events

There is nothing like the energy stimulated by in-person events from the crowd’s applause during sessions. Organizers that pivot to virtual or hybrid events often struggle with stimulating that same type of audience energy. Virtual event platforms are riddled with attendee engagement features. However, the major lessons learned from virtual event organizers is to not…

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Best Virtual Event Platforms in 2021

What is a Virtual Event Platform? Virtual event platform is a broad term used to describe an event that takes place online via the web. Some organizes call a simple Zoom webinar a virtual event. On the other hand, real virtual event platforms emulate a traditional in-person event with a custom welcome lobby, theater with…

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How to Mitigate Data Security Risks When Hosting Virtual Events

Virtual events gained traction since the pandemic began, as teams have had to work and hold meetings virtually. However, virtual events come with numerous security, compliance, and performance risks. What are Virtual Event Data Security Risks? Virtual events often involve the exchange of sensitive information, such as trade secrets, intellectual property, and personally identifiable attendee…

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11 Important KPIs & Benchmarks to Measure Virtual Event Success

What are Virtual Event Benchmarks? When it comes to events (virtual events and physical events), key performance indicators (KPIs) are important for measuring success of the event and to identify how future events can be improved. Virtual event platform benefits are considerable from global reach to real-time data analytics. However, moving from live in-person events…

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How to Leverage Virtual Events to Create Brand Advocacy?

Virtual events present a unique opportunity for companies to create brand advocacy. They are a powerful and effective advertising technique. By using virtual events, businesses can increase brand awareness, help improve customer loyalty, and get more valuable customer feedback.  What is Brand Advocacy? Brand advocacy is a modern marketing strategy that is gaining popularity. It…

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What is a Hybrid Event?

Learn the types of hybrid events and how to organize one Event organizers have heard the word hybrid event on a frequent basis lately. But what does hybrid event really mean? The broad definition of a hybrid event is one that uses a combination of in-person and digital elements, tailored to each attendee for curated…

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Virtual Event Benchmarks and Insights for 2021

Virtual events became a critical tool in 2020, enabling organizations to engage with their internal and external audiences globally. In fact, demand for Communique’s virtual  event platform and services grew 418% in 2020. As we look ahead hybrid events, creating a virtual component to a physical event, will be a necessity in 2021 and beyond.…

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