The Metaverse – What Does it Mean for Events?

We’ve all spent months thinking about what virtual events and hybrid events are and how they should be delivered. The next question in 2022 is how the Metaverse will impact the events industry. Facebook sparked public interest in the idea of the metaverse when it was recently rebranded to Meta. This transition comes as more…

Read More

Top 12 Hybrid Event Benefits & Advantages in 2022

What are the top hybrid event benefits? Virtual events (which rose in popularity as a result of COVID) proved that they have their merits over the past two years. Not only are they safe, they’re also cost-effective.  In a post-pandemic world where social distancing and mask mandates are no longer the norm, entirely virtual events…

Read More

Event Trends for 2022 and Beyond

What Will In-Person, Hybrid and Virtual Events Look Like in 2022 and Beyond? For the past two years, event organizers have been challenged with pivoting to virtual events, returning to in-person events with intense COVID restrictions, assessing a hybrid event future. Here are our six crystal ball predictions on what events will look like in…

Read More

Steal Worthy Hybrid Event Ideas

Curious about hybrid event ideas? Hosting a hybrid event can be daunting for the uninitiated. This article covers several ideas for different types of hybrid events to choose from. What Exactly is a Hybrid Event? Organizers are increasingly looking for hybrid event ideas. Yet, not everyone even can agree on what a hybrid event is.…

Read More

How to Mitigate Data Security Risks When Hosting Virtual Events

Virtual events gained traction since the pandemic began, as teams have had to work and hold meetings virtually. However, virtual events come with numerous security, compliance, and performance risks. What are Virtual Event Data Security Risks? Virtual events often involve the exchange of sensitive information, such as trade secrets, intellectual property, and personally identifiable attendee…

Read More

11 Important KPIs & Benchmarks to Measure Virtual Event Success

What are Virtual Event Benchmarks? When it comes to events (virtual events and physical events), key performance indicators (KPIs) are important for measuring success of the event and to identify how future events can be improved. Virtual event platform benefits are considerable from global reach to real-time data analytics. However, moving from live in-person events…

Read More

How to Leverage Virtual Events to Create Brand Advocacy?

Virtual events present a unique opportunity for companies to create brand advocacy. They are a powerful and effective advertising technique. By using virtual events, businesses can increase brand awareness, help improve customer loyalty, and get more valuable customer feedback.  What is Brand Advocacy? Brand advocacy is a modern marketing strategy that is gaining popularity. It…

Read More

Hybrid Event Advantages and Disadvantages

Hybrid events have many advantages and are ideal if you want to reach both in-person and virtual audiences. Organizations and event planners are moving to hybrid events to provide more value and improve ROI. Hybrid events have been around for a while. But it wasn’t until COVID-19 that they’ve become more popular. According to a…

Read More

Virtual Event Benchmarks and Insights for 2021

  Many clients ask us for virtual event benchmarks and trends data for things like attendance rate. We pulled together data from over 1,200 virtual events hosted in the last 12 months to provide you with key trends and virtual event statistics. Virtual events became a critical tool in 2020, enabling organizations to engage with…

Read More