Communique Announces Integration Partnership with Omeda
Communique Conferencing — the leading provider of webinar and virtual event solutions and Omeda, the premier cloud-based Audience Management Platform for media companies, are thrilled to announce an enhanced partnership. This collaboration introduces a real-time data integration, enabling Omeda clients to seamlessly transfer webinar attendance and engagement data from Communique Webinars directly into Omeda’s platform.
By integrating these two powerful solutions, publishers and media companies can automate previously manual data tasks, saving significant time and resources while unlocking actionable insights to drive revenue and audience engagement.
Key Benefits of the Integration:
- Time Savings: Automates data transfers, saving publishers approximately 3-4 hours per week.
- Enhanced Reporting: Simplifies sponsor reporting with real-time attendance and engagement metrics.
- Data-Driven Growth: Provides seamless insights to improve audience value and ROI for sponsors.
Joint customers will be able to pair Communique Webinars dynamic event experiences with Omeda’s Integrated Audience Data Platform, allowing Omeda customers to automatically pass actionable attendance and engagement data from their webinars directly into Omeda.
“Publishers average around 140 webinars annually, which can make manual data management a major bottleneck,” said Deirdre Begley, COO at Communique Webinars. “This integration empowers our mutual clients to focus on creating impactful webinar experiences while effortlessly transferring actionable data to Omeda to maximize their audience insights.”
The integration combines Communique Webinars’ advanced event technology with Omeda’s Integrated Audience Data Platform, allowing media companies to deliver dynamic, interactive event experiences while capturing critical first-party data to improve advertising performance and subscription revenue.
Communique Webinars and Omeda created this initiative to help their clients deliver the engaging, interactive event experiences their audiences have come to expect. “We know our customers struggle to engage their audiences, and that directly impacts their ability to monetize and generate value from their audience,” said Ben Geller, Vice President of Marketing at Omeda. “We’re confident our partnership with Communique Webinars is a solution to those challenges. Together, we make it easier for professional media teams to connect with their audiences while driving revenue and growth.”
A Win for Media Companies and Publishers
Omeda and Communique Webinars’ enhanced integration comes at a critical time for the media industry, offering a much-needed solution to support sustainable business models. Joint clients can now create compelling events that not only deliver value to sponsors but also generate actionable insights to fuel lead generation and brand awareness campaigns.
This collaboration underscores both companies’ commitment to helping publishers thrive in an increasingly competitive media landscape. Clients interested in learning more about this integration can reach out to their representatives at Omeda and Communique Webinars.
About Communique Webinars
Communique Webinars is a leading provider of webinar and virtual event solutions. The platform helps clients turn standard presentations into custom branded, highly engaging, must-attend event experiences. Communique Webinars offers tools designed to elevate virtual event experiences, with custom branding, dynamic audience layouts, cinematic video quality, and real-time engagement features that help drive measurable results.
About Omeda
Omeda is a SaaS provider delivering the platform and expertise required to maximize the value of media and publishing businesses’ most critical asset — their audience. The platform of choice for B2B and B2C media professionals, Omeda’s integrated solution, which includes a customer data platform, workflow automation, email automation, and subscription management, provides the professional tools and controls required to maximize a media business’ diverse revenue streams, power 24/7 audience development, and orchestrate precise targeting for measurable results. Our platform is built by passionate audience pros, workflow masters, and data nerds who partner with our customers to grow and thrive in a disruptive media world.
Ready to Host Epic Webinars That Stand Out?
|