International Sports Organization Recruit Candidates Using Communique’s Virtual Career Fair Platform
With a mission to help world class employers in the sports industry identify and connect with the candidates, iWorkin-Sport enables organizations such as the International Olympic Committee (IOC), FIFA, adidas, and the NBA to meet, interview, and recruit students and alumni from the most prestigious sports management programs in the world. iWorkin-Sport’s premier event, the Virtual Career Fair, was the first international career fair focused exclusively on the sports industry. Today, their Career Fairs attract more than 500 attendees annually and has added a mix of workshops, podcasts, education expos, and more to its events calendar, all designed to help candidates and recruiters successfully navigate the sports industry job market.
Recognizing that clients were looking to access an increasingly larger talent pool, in 2019, the iWorkin-Sport event team started to discuss how best to extend the reach of its popular events portfolio to more recruiters and a larger audience. To replicate the physical event in more than one location, however, was resource intensive and cost prohibitive. The IWork team began to evaluate the pros and cons of holding its events, including its popular Career Fair, virtually.
The event team contacted a variety of virtual event platform vendors and assessed how different solutions on the market could meet their needs:
- Event flexibility and configuration: exhibit halls, booths, lounges, live and on-demand presentations, and content downloads
- Custom branding and communication
- Peer interactions: social networking and video chat
- Reporting and metrics for post-event marketing and engagement
In addition to Communique’s ability to fulfill iWork’s requirements, the team was impressed with the breadth of Communique’s 3D virtual event platform features and functionality. After hosting a very successful virtual career fair, iWork immediately decided to move all of their events to a virtual format, including the Career Fair.
“The iWorkin-Sport virtual career fair is incredibly efficient. Booth exhibitors post open positions in advance, and candidates have the opportunity to submit their resumes. The Career Fair is the next step in the recruiting process. It’s the vehicle for interested exhibitors and candidates to come together and have conversations. Therefore, we wanted our exhibitors to have lots of ways to interact with candidates in a professional, business-like environment.” Says GM João Frigario.
In addition, another big draw to the Career Fair is the agenda, which features well-renowned speakers. “iWorkinSport offers great content.
“I must say the client service is nothing short of fantastic. The care and attention provided by the Communique team is phenomenal and definitely one of the main reasons why we continue working with them.”
The virtual career fair attracted more than 500 attendees, and average engagement time was over six hours. In addition, iWorkinSport received positive feed- back from their exhibitors and candidates alike, who described the event as the “career fair of the fu-ture” and a “priceless experience.” Enthused one exhibitor, “Despite the pandemic and the bad time for the job market, the iWorkin-Sport team delivered a fantastic virtual event with important networking opportunities.”
Looking ahead to 2022, iWork has plans to offer hybrid events. “I’m looking forward to marrying the reach and inclusiveness that a virtual event provides with the personal, face to face interaction from a physical event.”