Why add a social wall to your virtual event? You need to make sure guests are talking about your event. The best way to do so is to create a social wall that collects and displays all the content around your event, including your posts and user-generated content (e.g., attendees’ selfies taken in a virtual photo booth).
What is a Virtual Event Social Wall?
A virtual event social wall lets organizers pull in content (hashtags, profiles, and pages) from social media platforms including Twitter, Instagram, Facebook, LinkedIn, etc. and displayed inside the virtual environment. Social walls are a great way to add engagement to your virtual event and encourage conversation through social media channels during your event.
Social walls help turning event attendees into active participants. They creating a place for attendees to share their experiences and keep them engaged before, during, and after the event.
The best thing about a social wall is that content gets refreshed automatically in real-time as soon as new content is posted on your social media handles.
Communique’s virtual event platform can incorporate social walls to keep your attendees engaged and updated. You can place multiple social media walls at the virtual event venue, such as behind or to the sides of the stage, in the lobby, or any other area where most people can see the engaging content.
Benefits of Adding Social Walls to Virtual Events
Social media is one of the biggest engagement drivers for virtual events. Displaying social media posts shared by your attendees, speakers, and sponsors on a social wall has multiple benefits.
- Create a sense of community – 54% of organizations use social media to relive highlights after an event.
- Boost audience engagement – 49% of marketers say that audience engagement is the most significant contributing factor to having a successful event. However, many virtual events lack engagement and interaction because the audience’s role has not been translated well from in-person to online. Social walls help turn your virtual event attendees into active participants and create conversations between speakers and the audience.
- Display sponsored posts/content for added revenue streams
- Promote future events – 81% of virtual event organizers use social media to generate registrations. One of the best ways to promote your events is to show how excited the audience was about the last one. And, don’t forget about your speakers. Smart event organizers include their speakers in promotional campaigns early on to leverage their individual social media audiences. Ask speakers to share and engage with the event and potential attendees online and, in return, introduce them to the audience by creating engaging content featuring them, such as short Q&A videos.
Top Social Media Wall Tools for Virtual Events
Walls.io lets you collect and share posts, photos, or videos from more than 15 different social media platforms (including Facebook, Twitter, and Instagram, of course). Its moderation tools make it easy to avoid abuse and pick the content that’s displayed. Meanwhile, the customizable style editor makes sure that the wall design fits your brand.
Taggbox let’s you fiscover & collect content from more than 15+ social platforms around your virtual event. The social media aggregator automatically fetches all the content generated across these platforms. It includes the ability to moderate the aggregated content manually or via an automated filtration to showcase only virtual event-appropriate content. Customize your virtual event social wall with themes, layouts, designs, & branding elements to align it with the event’s aesthetics.
Everwall is not only a social media display wall. It’s also a powerful analytics tool. Like Tagboard, Everwall also provides comprehensive moderation, customization, sponsorship, and advertising options for meetings and events.
Crowdscreen offers something a bit different. It does not actually aggregate any public content for your social media wall. Instead, it uses a proprietary app that lets attendees post on your event’s social media wall in complete privacy.
That way, your attendees can be part of the conversation at the event, and they won’t have to worry about their comments or questions being on their social profiles.
Have any experience with any of the tools that made our list?
Let us know if you have had success with other social wall tools.
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