Top 5 Webinar Platforms That Integrate With Hubspot

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Introduction

Integrating webinar platforms with CRM tools like HubSpot has transformed the way I manage marketing strategies for our webinars. We’ve seen firsthand how automation and alignment between marketing and sales streamline operations and drive better results. For example, when we integrated Communique Webinar.net with HubSpot for a client, it cut their lead response time by 50% and improved their conversion rates by tailoring follow-ups based on webinar engagement data.

Why HubSpot Integration Matters for Webinars?

The primary reason most organizations integrate their webinar platform with Hubspot is to save time. Your team should not have to export CSV files from your webinar platform, then manually upload them into Hubspot.

From my experience, one of the most valuable aspects of integrating HubSpot with a webinar platform is the ability to automate lead nurturing. For instance, when hosting a product launch webinar, we used HubSpot to trigger immediate sales follow-up cadences segmented by attendee behavior. Those who engaged with polls or Q&A sessions received a more personalized message, leading to a 30% higher open rate compared to a generic follow-up.

Another insight we’ve gained is the importance of syncing data in real time. A marketing team we worked with struggled to coordinate with sales because of delayed data entry. Once they implemented HubSpot integration, it provided both teams with live access to attendee insights, enabling quicker lead prioritization and smoother hand-offs.

What are the Key Features to Look For

When choosing a webinar platform that integrates with HubSpot, I always recommend prioritizing platforms with dynamic engagement features. For example, with Webinar.net, I’ve seen how real-time attendee console customization can elevate events. For example, a client added a layout mid-webinar with several calls-to-action front and center, resulting in a 29% click-through rate by the time the event concluded—something static platforms couldn’t achieve.

Additionally, I’ve personally found the automation capabilities of HubSpot invaluable. For one webinar series, we set up workflows to score leads based on engagement, automatically routing the hottest prospects to the sales team. This not only saved hours of manual sorting but also improved follow-up effectiveness by 40%.

Finally, ensure that the webinar provider offers responsive customer support and resources to assist you in setting up and managing the Hubspot integration. This support can be invaluable in troubleshooting issues.

Our Top 5 Webinar Platforms with HubSpot Integration

Now, let’s explore some of the top webinar platforms that integrate with HubSpot.

1. Webinar.net

Webinar.net is a modern platform designed to create engaging webinars with minimal hassle. Its direct integration with HubSpot allows users to:

• Push webinar registrant data directly into HubSpot’s CRM.
• Trigger workflows based on webinar attendance or actions.
• Leverage dynamic attendee consoles to boost live engagement.

Standout Features:

• Direct Hubspot integration.
• Complete custom branding.
• Dynamic attendee console layouts, which allow you to adjust the attendee interface in real-time. This ensures that your audience always has the right content, engagement tools, and calls-to-action front and center—at exactly the right moments.
• Producer tools for cinematic video.
• Comprehensive post-webinar analytics synced with HubSpot.

In one instance, we helped a client in the SaaS industry use Webinar.net’s integration with HubSpot to dynamically push attendee engagement data into the CRM. The marketing team used this data to segment attendees into three tiers based on engagement and crafted follow-up campaigns tailored to each group. The result? A 20% boost in MQL-to-SQL conversion rates.

Related article: How to use Webinar.net’s direct integration with Hubspot.

2. Zoom Webinars

Zoom is a household name in virtual communication. Its HubSpot integration enables:

• No direct Hubspot integration–only through Zapier.
• Automated follow-up emails using HubSpot workflows.
• Real-time updates on webinar registrations and attendance.

Ideal For:

Businesses on a budget that need the basics with the power of HubSpot automation. Zoom’s simplicity makes it an attractive option for smaller teams. One of my colleagues hosted a webinar for a nonprofit using Zoom’s HubSpot integration. While the integration was seamless for follow-ups, the nonprofit later realized that Zoom lacked detailed analytics. This highlighted for me how important it is to match the platform’s capabilities with your long-term goals.

Cons:

• Lack of live technical support
• Download required for a better experience
• Less engagement features compared to Webinar.net and ON24

3. GotoWebinar

A longstanding player in the webinar space, GoToWebinar offers integration with HubSpot. It allows you to:

• Import registrant and attendee data into HubSpot automatically.
• Score leads based on their level of engagement during webinars.
• Customize follow-up workflows to nurture leads effectively.

Key Strengths:

• Analytics integration with HubSpot for sales and marketing alignment.

Cons:

• Limited customer support.
• Lack of branding and customization.

4. Demio

Demio focuses on live engagement and simplicity. Its HubSpot integration is built for marketers who value user-friendly tools.

• Capture leads directly into HubSpot.
• Track webinar-related activities to enhance segmentation.
• Automate reminders, follow-ups, and lead scoring based on webinar performance.

Cons:

• No direct integration with Hubspot.
• Limited branding.
• The design feels clunky and out-of-date with current standards.

Best for:

Demio is a good option for small businesses on a budget. However, the platform lacks engaging delivery.

5. ON24

ON24 is designed for enterprise-level webinar hosting and is fully compatible with HubSpot. With this integration, you can:

• Track real-time engagement metrics in HubSpot.
• Build advanced workflows for webinar follow-ups.
• Access detailed attendee data for improved personalization.

Best For:

For enterprise clients with complex needs, I’ve seen ON24 shine. During a multi-day virtual summit, we used ON24’s detailed engagement metrics to segment high-value leads into customized nurture streams. However, the platform’s steep price tag is often a deterrent.

Can Hubspot Be Used for Webinars?

HubSpot lacks a built-in webinar tool. However, it integrates with many webinar platforms. So, it’s great for managing and optimizing online events. When choosing a webinar platform to integrate with HubSpot, you should consider ease-of-use, engagement features, and budget. These factors will help find best fit for your needs.

Insights and Tips

Here are my top three keys to success from 23 years of running marketing webinars:

1. Optimize Lead Scoring Using Engagement Data: One unique approach I’ve tested is combining webinar engagement scores (like poll responses and session attendance) with HubSpot’s predictive lead scoring. This dual approach identifies prospects who are genuinely interested versus those passively attending.
2. Leverage Pre-Webinar Email Automation: From personal experience, setting up HubSpot workflows for pre-webinar reminders increased attendance rates by 25%. Including personalized content like “We noticed you downloaded our recent whitepaper” made attendees feel valued before the event.
3. Don’t Overlook Post-Webinar Analytics: I’ve often seen clients focus on attendee data but ignore deeper engagement analytics like resource downloads or Q&A participation. Incorporating these metrics into HubSpot workflows ensures more targeted outreach.

How to Choose the Right Webinar Platform

When selecting a webinar platform that integrates with HubSpot, consider the following factors:

1. Ease of integration: the platform should offer a straightforward setup process with HubSpot, minimizing technical hurdles and ensuring a smooth transition.
2. Engagement Features: Tools like polls, Q&A, and dynamic consoles enhance attendee experience.
3. Data Depth: Choose a platform that provides robust analytics for better marketing insights.
4. Scalability: Ensure the platform can grow with your business needs.

Additionally, customer support is essential, as it provides assistance in troubleshooting and optimizing the integration. Look for platforms that offer comprehensive resources, such as tutorials and dedicated support teams, to help you maximize the benefits of the integration.

Conclusion

Integrating your webinar platform with HubSpot isn’t just a technical upgrade—it’s a strategic advantage. I’ve seen businesses transform their lead management processes, increase conversions, and better align their teams by leveraging this integration. From firsthand experience, platforms like Webinar.net stand out for their ability to dynamically engage attendees and automate workflows effortlessly.

Take the leap and see how HubSpot integration can elevate your webinar strategy. I’d be happy to share more insights or provide a walkthrough of how our clients have used this integration to achieve measurable results.

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