The most common virtual events that organizations are hosting in 2021 include virtual trade shows, virtual job or career fairs, virtual sales-kick offs, and virtual benefits fairs
Virtual events are not limited to these areas, however – any type of online event that replaces or adds to a physical event uses a virtual conference platform.
What is a virtual event?
Virtual events are remarkably similar to physical events. They enable groups of people, from any location or device, to connect to learn, discuss, and interact. Virtual attendees consume content, exchange contact information, and can even receive training or learn new material the same way you would in a classroom setting.
So, what kind of virtual events can you host and what kind of virtual experiences can you create?
1) Virtual Conference or Virtual Trade Show
2020 proved to corporations and non-profit organizations that virtual conferences are a viable option to in-person meetings. Virtual conference platforms have evolved to include immersive design and powerful attendee engagement features to allow attendees to consume content and engage with speakers, sponsors, and fellow attendees.
A virtual conference can be designed as a simple environment that organizes sessions with content and engagement. Or a larger-scale environment to include exhibitor booths as well as other rooms and spaces.
Want to learn more about hosting a virtual conference or trade show? Visit or Virtual Trade Show platform product page.
2) Virtual Career Fairs and Virtual Job Fairs
Virtual Career Fairs are becoming an increasingly popular way to attract and recruit talent across geographic boundaries. One global professional services firm held a two-day virtual career fair that spanned 40 countries, yielding 20,000 registrants and 10,000 attendees over the course of 48 hours.
Virtual recruiting allows candidates from any time zone to engage with an organization’s recruiting staff when it’s best for them.
Virtual career fairs can also speed up the recruiting process, since hiring managers can interact with candidates before they proceed with interviews, and it is easy to escalate candidates with whom they’re interested. It is also generally easier to arrange meetings with hiring managers since no travel is involved.
Finally, virtual job fairs facilitate reaching passive job seekers that are already employed. Passive candidates appreciate the ease (no need to take time off of work) and privacy (they have concerns with being seen at a physical job fair) of attending a virtual career fair.
Want to learn more about hosting a virtual job fair? Visit or Virtual Career Fair platform product page.
3) Virtual Sales Kick Off
Companies use SKOs to give their sales reps the tools and motivation they need to divide and conquer for the upcoming year.Historically sales kickoffs Sales kickoff (SKO) events are often long and expensive get-togethers that leave attendees looking forward to the flight home.
Research shows that salespeople forget 80-90% of what they learn after just one month, diminishing the long-term value of an expensive event down to virtually nothing. Research also indicates that 7 out of 10 companies do not deliver post-work follow-up or training. Yikes!
Growing global work-forces require flexible solutions- and the solution is virtual. A virtual event can quite literally incorporate the entire sales force for a quarter of the price, while presentations can be recorded and utilized as resources all year-long. Instead of having just one sales event per year that only one-quarter of the global sales team can attend, for example, a company can host four events a year that can accommodate the entire global sales team for the same price.
Moving from annual to quarterly virtual sales kick-off events increases employee engagement, integrates AI training, and boosts the ROI of the SKO investment.
Want to learn more about hosting a virtual sales kick-off? Read Communique’s Virtual Sales Kick-Off eBook.
4) Online Training / e-Learning Events:
These are typically a virtual environment that includes sessions in which participants learn a skill or complete a course or certification. Students from any device or location can attend online classes that offer instructional videos, exercises and tests.
5) Virtual University Fairs
Universities host several types of virtual events to help students & alumni engage with Universities as well as top employers globally.
- Virtual Open Day – Enables prospective students to view and explore what the university has to offer as well as interact with faculty and alumni. Virtual open days attract 3 to 5 times more students as compared to a physical event.
- Virtual Job Fair – Helps students connect and network with employers and recruiters from any location.
6) Virtual Benefits Fair
According to a recent survey from Aflac, half of employees only spend 30 minutes or less making benefit selections during the open enrollment. This means that HR teams have a short window of time to educate employees (and spouses) and make sure they are armed with the right benefits selection information.
Virtual benefits fairs enable organizations to educate and communicate benefits plan information to geographically dispersed employees. Employees can visit a theater room to watch live or on-demand presentations on such topics as health plan options, the consumer choice plan (is it right for you?), the health savings account and making the most of your flexible spending account. Exhibit halls contain booths staffed by health, wellness, and financial providers enabling employees, and their spouses, to ask questions and access information.
Want to learn more about hosting a virtual Benefits Fair? Visit or Virtual Benefits Fair platform product page.
If you want to learn more about types of virtual events, check out our blog for more resources.