Virtual Event & Webinar Benchmark Report 2023

 

Webinar & Virtual Event 2023 Benchmark ReportVirtual Events and Webinars have become essential tools for organizations in their efforts to reach geographically dispersed prospects, customers, employees, members, and partners.

But what makes events engaging and effective? What’s the best day to host a webinar or virtual event? How far in advance should you start promoting events? What are the best practices being used?

Well, we have the answers! We analyzed our customers’ webinar and virtual events over the past year to provide you with data-driven insights, best practices and trends to help you create a winning event strategy in 2023. You’ll gain actionable insights on planning, marketing, and hosting an engaging virtual event and webinar experience.

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Highlights include:

Webinars

  • 58% of registrants attend webinars live compared to only 49% in 2019
  • Tuesday and Wednesday are the most popular days to host a webinar
  • 74% of webinars include video compared to just 58% in 2019

Virtual Events

  • 75% of virtual events are less than 3 days long
  • Tuesday and Wednesday are the most popular days to run a virtual event
  • 24 is the average number of webinars per event compared to just 8 in 2019
  • 79% of Virtual Events are Free: While most virtual events were free for attendees, that doesn’t necessarily mean that paid virtual events are going away or getting any cheaper. In fact, paid virtual registrations and sponsorships create ample opportunities for event planners to create innovative pricing models for their virtual events. The average price for a paid virtual event in 2022 was $416.