A hybrid event caters to both in-person and virtual attendees with each combining various elements to deliver optimal audience experiences. Attendees can choose to travel to the physical location or participate through a virtual event platform.
Hybrid events provide the perfect balance between entirely virtual and in-person events. Instead of picking a virtual event and losing the benefits of an in-person event or vice versa, the hybrid event gives you both. With the right hybrid event platform, organizers can efficiently deliver value to both live and virtual attendees.
Types of Hybrid Events
There are various ways to structure hybrid events depending on the organization’s goals, resources, time, and budget.
Here are the three main types of hybrid events to consider:
- Lite Hybrid
In a Lite Hybrid event, organizers only broadcast the live streams. Both audiences can engage through Q&A and/or public chat rooms seamlessly.
- Sequential Hybrid
A sequential hybrid event involves hosting an in-person event and a virtual event on different days. This gives the organizer resources the ability to focus on delivering one particular event at a time.
- Concurrent Hybrid
A concurrent hybrid event has combines both virtual and in-person events simultaneously. The host has to plan and coordinate the simultaneous activities.
In a concurrent hybrid event, organizers choose the content to deliver to both virtual and in-person audiences. In addition, the exhibitors host both virtual and physical booths, and both audiences can access live on-site presentations.
Benefits of Hybrid Events
Hybrid events benefit organizations in various ways, including:
1) Reach Wider Audience
Hybrid events allow organizers to appeal to new audiences who would otherwise not attend fully physical or virtual events.
2) Attract Better Speakers
There is no doubt that holding a physical event can limit speaker attendance due to the travel inconveniences. By going hybrid, organizers can combine both in-person and online speakers to participate.
3) Offers a More Positive Attendee Experience
A hybrid event leverages the power of technology to enhance seamless interactions between audiences. With the right virtual event software, organizes can create a dynamic space for attendees and speakers to interact effortlessly.
4) Hosts Can Leverage Data for Better Decision Making
The hybrid event software can track virtually every user interaction and analyze data to produce actionable insights. These insights help achieve business goals, whether improving a product, refining the marketing approach, or generating leads.
What Technology Is Needed for a Hybrid Event?
To host a highly engaging hybrid event, you should implement the following items:
Live Event Production – A live event production crew (camera, sound, lighting, staging) is needed for session broadcasting to virtual attendees.
A Hybrid Event Platform- A hybrid event platform serves as the medium through which virtual attendees will access the event. It’s best to choose a virtual event software with a wide range of capabilities to stream sessions and facilitate attendee engagement.
Registration/Ticketing Software- The registration software platform will need to offer ticketing as well as the ability to send customized email confirmations catered to both in-person and virtual attendees.
Hybrid events are dominating the event industry scene. Organizations have the perfect opportunities to engage both in-person and virtual audiences through hybrid event platforms.
Schedule a demo or contact us to discuss how to elevate your hybrid event to the next level!